The goal of the program is to produce competent creative production and analytical skills
personnel with broad knowledge and appreciation of film, video, television, and new media
production techniques to enable them work in the virgin Kenyan film industry and provide
products that meet the demands of the modern dynamic audience.
Potential students interested in Filmmaking, Mass Communications,
Marketing or Entrepreneurship who want the right skills are encouraged to join the program.
Film and Television producer
Cinematographer (Director of Photography)
Brand Marketing Expert.
Social Media Marketers
Programme Duration and Structure
The duration of the program is one academic year equivalent to 2 semesters.
Have a Minimum Aggregate Grade of D+ (Plus) for Kenya Certificate of Secondary
Education (KCSE) holders or its equivalent as determined by the Kenya National
Examination Council (KNEC)
Any other qualification as may be approved by University Senate.
Expected Learning Outcomes
By the end of the programme the learner should be able to:
Generate and develop ideas for film, video, television and other media.
Develop and refine collaboration and storytelling skills to communicate effectively, and demonstrate these skills in the execution of media projects.
Understand the use of technical and aesthetic tools of the major disciplines of the cinematic arts: directing, producing, editing, cinematography, production design, writing and sound.
Develop and demonstrate cooperative, collaborative skills to combine the aforementioned disciplines into a cohesive production environment.
Mode Of Learning
The mode of delivery to be used in the programme will be face-to-face learning and blended