Program Goal

This course is designed to equip students with knowledge to understand and apply communications theory in the working environment as well as comprehend the importance of marketing communications in the development of a business.

 Career Opportunities

Public Relations officers

Sales Persons

Customer Care Assistants

Entry Requirements

Be a holder of K.C.S.EC- (Minus)

Programme Duration and Structure

Course Duration: 9 Months

Expected Learning Outcomes

 Gain comprehensive understanding of Public Relations, Marketing, Advertising, Sales Management theory and practice.

• Acquire critical understanding of buyer behavior.
• Access practical applied knowledge of PR programmes and writing press releases.
• Acquire skills to develop a marketing strategy using online marketing.
• Gain strategies and tactics to plan, deliver, manage, and evaluate advertising, marketing and pr campaigns

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