DIPLOMA IN DIGITAL MARKETING

Program Goal

The goal of the programme is to produce competent digital marketing personnel to enable businesses to reach a larger audience than would be possible through traditional marketing methods .

Rational of the program

Introducing a diploma in digital marketing in Kenya is driven by the recognition of the significant impact of digital technologies on the country's economy and business landscape.With the increasing reliance on online platforms, e-commerce, and digital advertising, there is a pressing need to equip Kenyan professionals with specialized skills to harness these opportunities effectively. The diploma program aims to bridge the digital skills gap, empowering individuals to leverage social media, content marketing, SEO, and data analytics to drive business growth and remain competitive in the global marketplace. By offering this qualification, Kenya seeks to nurture a pool of skilled digital marketers who can contribute to the country's economic development, attract foreign investment, and foster innovation across industries, ultimately enhancing the nation's digital ecosystem and socio-economic progress.

Key Skills and interests required to pursue a career in this Field

Potential students with an interest in:

  • Public relations,
  • Communications,
  • Marketing
  • Entrepreneurs wishing to grow their businesses online are encouraged to join program.

ADMISSION REQUIREMENTS

Holder of the following shall be eligible for admission into the Diploma in Digital Marketing program:

  • A holder of aggregate grade of C- (minus) and above in KCSE or a certificate in the relevant field.
  • Any other qualification approved by the University Senate.

DURATION OF THE PROGRAMME

The duration of the program is Two academic years equivalent to 4 semesters.

LEARNING OUTCOMES

By the end of the programme, the graduate should be able to:

  • Create a professional social media and digital marketing strategy.
  • Manage an e-commerce website.
  • Design relevant and professional Marketing content.
  • Create digital marketing campaigns for online channels like websites, apps and social media.
  • Analyse engagement and conversion data to make informed decisions in marketing.

CAREER OPPORTUNITIES

  • Digital Media Managers.
  • Pay-Per-Click Managers.
  • SEM/SEO Specialists.
  • Content Strategists.
  • E-commerce Specialist.
  • Supply Chain Analyst
  • Brand Marketing Expert.
  • Social Media Marketers.
  • Online marketers.

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