Program Goal
This programme will offer skills in reporting, technical aspects of camera handling, photography, video editing, media ethics, media management, advertising and Public Relations. The training seeks to produce highly motivated and qualified trainees who can be easily absorbed in the contemporary media industry. Once students complete foundational skills, they can opt to specialize in Broadcast, Print, Advertising or Public Relations.
Target Groups
- The course targets trainees who are preparing themselves to work as media professionals either as a reporter/journalist or communication analyst.
- Studentsfromanydisciplinewhowishtostartacareerinmasscommunicationorthosecurrentlyworkinginotherfieldsbutwishtoswitch to mass communication.
- Undergraduatedegreestudentsinadisciplineotherthanmasscommunication,it also serves as a prerequisite to joining degree in mass communication or degree in journalism programme in any internationally accredited University.
- Professionals in other fields who wish to have knowledge on media either for personal goals or career development.
Career opportunities
- TV presenters , reporters, producers,
- TV Camera men/women
- PR Practitioners
- Media Consultants
- Photographers
- Video editors
- Radio producers, reporters, editors
- Newspaper reporters, sub editors, editors
- Book publishers
Programme Duration and Structure
This diploma course shall be offered in three months (3) terms.
Entry Requirements
Be a holder of K.C.S.E with a minimum aggregate of c- (Minus)
Learning Outcomes
- Demonstrate competence in oral, written, and visual communication.
- Apply communication theories as well as demonstrate critical and innovative thinking.
- Understand mass media as a system of interrelated forces, including; historical foundations, technological advances, regulatory constraints and ethical concerns.
- Ability to generate and adapt messages for multiple audiences.
- Use current technology relevant for the media and communication industry
CURRICULUM SETUP FOR DIPLOMA IN JOURNALISM1
YEAR 1 SEMESTER 1
CORE UNITS
- DJO-201 Digital Television and Radio
- DJO 202 Magazine Journalism
- DJO 205 Radio Scripting
- DJO-203 Sports Journalism
- DJO 200 Sub-Editing and Design
YEAR 1 SEMESTER 2
CORE UNITS
- DJO 201 Digital Television
- DJO202 Magazine Journalism
- DJO 203 Sports Journalism
- DJO200 Sub-Editing and Design
YEAR 1 SEMESTER 3
CORE UNITS
- DJO201 Digital Television and Radio
- DJO-202 Magazine Journalism
- DJO 206 Radio Production
- DJO203 Sports Journalism
- DJO-200 Sub-Editing and Design