This programme will offer skills in reporting, technical aspects of camera handling, photography, video editing, media ethics, media management, advertising and Public Relations. The training seeks to produce highly motivated and qualified trainees who can be easily absorbed in the contemporary media industry. Once students complete foundational skills, they can opt to specialize in Broadcast, Print, Advertising or Public Relations. Graduates of this programme can work as TV presenters, reporters, producers, Camera men/women, Photographers, Video editors, PR Practitioners, etc.
- TV presenters , reporters, producers,
- TV Camera men/women
- PR Practitioners
- Media Consultants
- Video editors
- Radio producers, reporters, editors
- Newspaper reporters, sub editors, editors
- Book publishers
- Empower students to apply appropriate communication and media skills for quality production across different settings and audiences,
- To produce new generation of media scholars and professors.
- Equip learners to demonstrate knowledge of communication theory and application of learned skills in diverse media environments,
- Train students to think critically to develop innovative and relevant perspectives related to the industry
- Train students with the necessary skills to incorporate technology to communicate effectively in various settings and contexts.
Duration of Programme
- Four (4) trimesters
Minimum Entry Requirements
Aggregate grade C- and above with a D+ in either Kiswahili or English OR relevant qualification approved by the University Senate.
- Demonstrate competence in oral, written, and visual communication.
- Apply communication theories as well as demonstrate critical and innovative thinking.
- Understand mass media as a system of interrelated forces, including; historical foundations, technological advances, regulatory constraints and ethical concerns.
- Ability to generate and adapt messages for multiple audiences.
- Use current technology relevant for the media and communication industry
CURRICULUM SETUP FOR DIPLOMA IN COMMUNICATION AND MEDIA STUDIES (PUBLIC RELATIONS)
YEAR 1 SEMESTER 1
- DCM 101 Introduction to Mass Communication and Popular Media
- DCM 102 English for Journalists
- DCM 103 Media House Management and Regulation
- DCU 100 Communication Skills
- DCU 101 Information Communication and Technology And Ethics
- DCU 203 Health and Wellness
YEAR 1 SEMESTER 2
- DCM 201 Media Ethics Law and Human Rights
- DCM 202 Photography and Photojournalism
- DCOMM 203 Writing and Editing Skills
- DCOMM 204 Communication Research
- DCU 102 Entrepreneurship Skills
- DIT 105 Desktop Publishing
YEAR 2 SEMESTER 1
- DCM 301 Media Social Context
- DCM 302 Principles of Public Relations
- DCM 303 Principles of Advertising
- DCM 304 Cinematography
YEAR 2 SEMESTER 2
- DCOMM 406 Public Relations Case Studies
- DCOMM 407 Theories of Public Relations
- DCOMM 409 Media Research, Monitoring and Evaluation
- DCOMM-408 Media Sales and Marketing
YEAR 3 SEMESTER 1
- DCM 500 Media Project
- DCM 600 INDUSTRIAL ATTACHMENT
- DCOMM 506 Global Communication
- DCOMM 507 Corporate Media
- DCOMM 508 Media Industrial Relations
- DCOMM-505 Strategic Public Relations