Diploma in Communication and Media studies – DCMS

Program Goal

This programme will offer skills in reporting, technical aspects of camera handling, photography, video editing, media ethics, media management, advertising and Public Relations. The training seeks to produce highly motivated and qualified trainees who can be easily absorbed in the contemporary media industry. Once students complete foundational skills, they can opt to specialize in Broadcast, Print, Advertising or Public Relations. Graduates of this programme can work as TV presenters, reporters, producers, Camera men/women, Photographers, Video editors, PR Practitioners, etc.

Career opportunities

  • TV presenters , reporters, producers,
  • TV Camera men/women
  • PR Practitioners
  • Media Consultants
  • Photographers
  • Video editors
  • Radio producers, reporters, editors
  • Newspaper reporters, sub editors, editors
  • Book publishers


Programme Goals

  • Empower students to apply appropriate communication and media skills for quality production across different settings and audiences,
  • To produce new generation of media scholars and professors.
  • Equip learners to demonstrate knowledge of communication theory and application of learned skills in diverse media environments,
  • Train students to think critically to develop innovative and relevant perspectives related to the industry
  • Train students with the necessary skills to incorporate technology to communicate effectively in various settings and contexts.


Duration of Programme

  • Four (4) trimesters


Minimum Entry Requirements

Aggregate grade C- and above with a D+ in either Kiswahili or English OR relevant qualification approved by the University Senate.

Learning Outcomes

  • Demonstrate competence in oral, written, and visual communication.
  • Apply communication theories as well as demonstrate critical and innovative thinking.
  • Understand mass media as a system of interrelated forces, including; historical foundations, technological advances, regulatory constraints and ethical concerns.
  • Ability to generate and adapt messages for multiple audiences.
  • Use current technology relevant for the media and communication industry

CURRICULUM SETUP FOR DIPLOMA IN COMMUNICATION AND MEDIA STUDIES (PUBLIC RELATIONS)    
    
YEAR 1 SEMESTER 1    
    
CORE UNITS   

  • DCM 101    Introduction to Mass Communication and Popular Media
  • DCM 102    English for Journalists
  • DCM 103    Media House Management and Regulation
  • DCU 100    Communication Skills
  • DCU 101    Information Communication and Technology And Ethics
  • DCU 203    Health and Wellness   

YEAR 1 SEMESTER 2    
    
CORE UNITS     

  • DCM 201    Media Ethics Law and Human Rights
  • DCM 202    Photography and Photojournalism
  • DCOMM 203    Writing and Editing Skills
  • DCOMM 204    Communication Research
  • DCU 102    Entrepreneurship Skills
  • DIT 105    Desktop Publishing

  
YEAR 2 SEMESTER 1    
    
CORE UNITS  

  • DCM 301    Media Social Context
  • DCM 302    Principles of Public Relations
  • DCM 303    Principles of Advertising
  • DCM 304    Cinematography   

YEAR 2 SEMESTER 2    
    
CORE UNITS     

  • DCOMM 406    Public Relations Case Studies
  • DCOMM 407    Theories of Public Relations
  • DCOMM 409    Media Research, Monitoring and Evaluation
  • DCOMM-408    Media Sales and Marketing   

YEAR 3 SEMESTER 1    
    
CORE UNITS  

  •    DCM 500    Media Project
  • DCM 600    INDUSTRIAL ATTACHMENT
  • DCOMM 506    Global Communication
  • DCOMM 507    Corporate Media
  • DCOMM 508    Media Industrial Relations
  • DCOMM-505    Strategic Public Relations
       

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