Zetech University, in partnership with the Kenya National Chamber of Commerce and Industry (KNCCI) – Kiambu Chapter and the Kiambu County Government, held a high-impact sensitisation workshop focused on the Ruiru Business Directory. The event brought together a dynamic mix of local entrepreneurs, students from the School of Business and Economics, and key industry leaders, all committed to advancing business growth and digital visibility in Ruiru and across Kiambu County.
Held at the University’s Ruiru Campus, the workshop served as a strategic platform to educate and onboard local business owners to the Ruiru Business Directory — a digital platform designed to connect enterprises, promote networking, and enhance business visibility in the region.
In his keynote address, Mr. Richard Ndung’u, Chairperson of the KNCCI Kiambu Chapter, encouraged local business owners to embrace the directory, citing its potential to unlock new growth opportunities.
“This directory is more than a listing; it’s a gateway to new markets, partnerships, and collaborations. I urge all Ruiru-based businesses to take advantage of this initiative and position themselves for growth,” he said.
Also speaking at the event, Mr. Charles Mwaniki, Director of Trade and Investments at Kiambu County Government, hailed the initiative as a forward-thinking step in digitalising and unifying local enterprises.
“The Ruiru Business Directory aligns perfectly with Kiambu County’s agenda to modernise and integrate our economic ecosystem. This is how we empower our SMEs and create a more connected business community,” Mwaniki remarked.
Representing Zetech University, Prof. Alice Njuguna, Deputy Vice Chancellor – Academics, Research and Student Affairs, underscored the university’s strong commitment to practical entrepreneurship education and community empowerment.
“Entrepreneurship is not just a programme we teach — it's a core function of Zetech University and part of our mission. This initiative reflects our shared goal with the Ruiru community to grow together through sustainable, practical solutions,” she said.
The Ruiru Business Directory is open to all businesses in the region — from startups to established SMEs — and offers numerous benefits, including:
- Enhanced visibility through digital presence
- Access to new markets and customer bases
- Opportunities for collaboration and partnership
- A platform for sector-wide networking
Zetech University remains committed to driving innovation, entrepreneurship, and meaningful partnerships that foster economic prosperity for local communities.
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